Five Proven Methods for Internet Marketing Success

By Vincent Murphy



There are hundreds of ways that you can promote your

online business or website, some more effective than

others. These five proven methods will help you to

generate traffic to your site and also to generate

income into your wallet.



1. One thing that appeals to everyone is “free.” If

it is free people will take it. Think of the samples

of cheese given away at grocery stores. Do you really

want a small piece of cheese? Of course not! But you

take it simply because it is free and someone is nice

enough to offer it to you. The same principle applies

with information or services offered from your

website. You can send out free newsletters or offer a

free trail period. One popular thing that is being

given away now are free credit reports or free PC

scans. These freebies are what we in the marketing

field like to call teasers. After running the free

credit report or PC scan we alert the customer if

there is something found on their credit record or PC

and then offer to show them what it is or repair the

problem for a price. This can be an effective way to

get information to your potential customers, create

sales or to generate traffic to your site.



2. Your website contains information about a service

or product that you are very knowledgeable about. You

can use this knowledge to generate traffic to your

site by writing articles in your area of expertise and

having them published in an ezine or an article

information site. The most effective way to use these

articles is to write them for free and ask in return

that the publisher allow you to include a byline. A

byline is a very short summary of the author, their

credentials and their website. Your byline is a way

that readers will come to know you as an expert on the

topic and will in turn come to trust your site as a

source of credible information.




3. Some search engines will allow a website to

purchase their ranking. This is an excellent Internet

marketing technique in that it is effective and

inexpensive. In the pay-per-click programs, website

are only billed for those who actually visit the page,

unlike banner ads which may be seen by millions but

only used by a few. When using the pay-per-click

program you are asked to choose keywords and when

those are entered your site will appear and if the

surfer chooses to view your site, you are billed for

that click. Many pay-per-click programs will offer

other benefits as well, such as updated lists of

commonly used keywords.



4. You should remember that others are in the same

boat as you. You can choose to network with those who

have similar marketing ideas. When networking you

will be able to share links and refer customers to

each other. You should always be very cautious when

choosing a networking partner as everything that you

recommend is a reflection of yourself or your product

and therefore, you should be certain that your

networking partner is a reputable source of

information.




5. Simply because your website is online, doesn’t

mean that all your advertising should be. Advertise

in newspapers, TV, the radio or you can even send out

a press release to get your information to thousands

of people all over the country.

Note from the author:

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