Wednesday, November 23, 2005

Autoresponders = Automatic Internet Marketing Success


By Vincent Murphy



What if you could send out all the information that

your potential customers have requested without

checking your email or answering a phone? While this

may seem impossible, it is becoming more and more

popular among the most successful Internet marketing

gurus. This is all due to what is called an

autoresponder. An autoresponder is an automatic

method of responding to emails sent by existing or

potential customers and is an must for any Internet

business. Time is money and answering emails

personally take a lot of valuable time for both you

and the customer. Not only do autorespnders allow you

to spend the time elsewhere in your business, but it

gives the customer access to the information almost

immediately.




Since there are so many different uses for

autoresponders, they can be of value to virtually any

type of business. Some choose to use the

autoresponders to answer frequently asked questions

about a product or service. Others use them to

provide information about pricing or product

information. Autoresponders are also a nice way to

welcome new members to a website or group as well as

thank them after a visit.



One might ask what would be the advantage of using

autoresponders as opposed to simply listing the

information on the site. An important feature of

autoresponders is that they send you an email

notification each time a response is sent out. This

allows you to track the success of your promotions as

well as have the email addresses of potential

customers at your fingertips so that you can easily

send out updated and new information to them.



It is of the utmost importance to choose an effective

autoresponder. An autoresponder should be as

personal as possible and send out follow-ups to

potential customers since it has been proven that

persistence pays off. It could take up to seven

contacts before a final sale is conducted. Generally

speaking an advertisement should be short and to the

point. However, in this case, the customer has asked

to see this specific information and therefore an

effective autoresponder should allow you to place as

much text on the page as you desire. The

autoresponder that you choose should provide automatic

updates to customers free of charge.



The autoresponder is one Internet marketing tool that

will not cost you an arm and a leg. You can get free

autoresponders online from several sources. The

automatic responses will be a welcome addition to your

marketing strategy and will help to automatically

increase traffic to your site all while you do

nothing. Be sure that the one you choose includes all

the extras that will send you site to the top and your

profits through the roof.


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