Designing A Website That Sells

Would you buy meat from a grocery store that left the

bad meat in with the good meat or wasn’t clean? Would

you buy a car from a sales lot that had totaled

automobiles on the front lot? I wouldn’t and neither

would you. Your website is your grocery store; your

car lot. You must have an atmosphere that is pleasing

to buyers. One that tells that buyer that you are not

an amateur, but instead a trained, seasoned

professional. Your site is a direct reflection of

your product and that is why that having a well

designed website can make or break your sales.



The first thing to keep in mind when designing your

website, is “surfability”. Take a few minutes a look

around at several web pages. What makes them

appealing? Were there some that you closed out of

immediately? Why? Take notes and do your research.

Keep in mind that when a person visits your site they

have a goal in mind. They are either seeking

information or shopping for a product. Give the

person what they want without having to search for it.


Be sure that all the information on your site is

relevant to your product. Make the buyer think that

they need your product to solve their problem.



Your main page serves a very specific purpose. It

should be an avenue by which the customer can shop

your site. It should be easy to view and load very

quickly. This is your first impression and we all

know that first impressions can either close the deal

or loose the deal. Make it simple. It is best to

have links that are easily viewable by the reader that

will navigate them to where they want to be. Tables

are often a great choice when deciding on a way to

design the main page of your site. Your main page

should load very quickly, chances are if it takes the

page more than ten seconds to load even on a 56k

modem, the customer will click away to save time,

hoping to find the information or product elsewhere.


To increase the loading speed of your main page you

should avoid large graphics or excessive graphics. To

many banners or special effects can cause a page to

load slowly as well.



To make your web site more appealing to the eyes, you

should stick to mild colors. If your site is a

content site where the user will be doing a lot of

reading, it is best to stick to black and white.

Color can be added when using tables, as a way to

brighten up the page, but remember to keep the overall

look of the page professional and appealing to the

audience that will be visiting most often. Since

screen resolutions vary among monitors, it is a good

idea to set the pixels to a standard 800x600. You may

also choose to set the tables in your web page to span

a percentage of the page rather than a set number of

inches. This will be sure to accommodate all screen

sizes. You should remember that a lot of Internet

users will not use the same browser as you, and

therefore you should be sure that your site looks as

good on other browsers as it does your own. You can

do this by downloading several browsers through which
to look at your page.



Be aware of the fact that the overall look of your

website is a way to make money. The appearance of the

site, if designed properly, can be an excellent

marketing strategy for your product or service.

Note from the author:


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