Golden Rules For the Use of Autoresponders

By Vincent Murphy



Autoresponders are a perfect way to increase traffic

to your site. They can save many valuable hours by

automatically answering emails concerning frequently

asked questions about a service or product or by

sending a welcome letter to new members of your

program. There are many ways that autoresponders can

help your business. One of the most important is

their ability to track the effectiveness of your

promotions. Since autoresponders are one of the most

popular marketing tools available today, they are

being used by a lot of different kinds of business and

websites. Some of these take advantage of the system

to use the autoresponders in a negative manner. You

should be aware of some of the “Golden Rules” when

using autoresponders.




Thou Shalt Not Use an Autoresponder Address When

Submitting to Search Engines.



Since you will most likely submit your site to search

engines such as Google or Yahoo!, directories,

classifieds, and free for all sites, you should be

made aware of the fact that these sites commonly use

an autoresponder as well. If you were to use your

autoresponder to contact these companies, their

autoresponder will reply to yours and so on and so on.

Thus creating a cycle of autoresponses that will

flood your email box and theirs as well.




Thou Shalt Not Use an Autoresponder to Subscribe to

Ezines or Discussion Forums.



Since most of the time an Ezine will send you updates

and new information regularly, your auto responder

will send them a message each time. In a discussion

forum, every person in the discussion forum will

receive your auto response. This can be irritating

and most of the time you will be unsubscribed. It is

often hard for the administrators of the forum or

ezine to determine who is using the autoresponse and

therefore it is simply common courtesy to never use an

autoresponer in this manner.



Thou Shalt Not Use an Autoresponder to Take Advantage

Of Unsuspecting Individuals.



Some very unprofessional companies will use

autoresponders to respond to an automated message

when this is done the address in the “from” field will be

automatically subscribed to their mailing list. This

is a extremely un ethical use of autoresponders and

those who do it are in jeopardy of creating a very

negative image of themselves and their company.

Rather than promote their service or business, this

usually leads to people becoming very upset and

spreading a negative word about your company rather

than a good one.



The Internet can be a great place to do business and

autoresponders can be an excellent way to save time,

however when used in an unprofessional way, they can

lead to frustration and aggravation for others. Your

company will suffer the loss of much business if you

choose to participate in these abusive practices. The

appropriate use of auto responders can generate a

large amount of business, while inappropriate use can

drive away that business.

Note from the author:

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